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New company: The Indian Type Foundry 04 Sep 2009
Mumbai, The Hague, 4 September 2009
The Indian Type Foundry will be the first specialised company to develop and directly distribute Unicode-compliant digital fonts in India.
The Indian Type Foundry (ITF) is the first company to develop and directly distribute digital fonts in India. ITF was initiated by Peter Biľak of Typotheque in partnership with SN Rajpurohit and Rajesh Kejriwal (Kyoorius Exchange). “Rajesh has been incredibly active in bringing the Indian design community together. He has created the first Indian design magazine and first Indian design conference, and been a catalyst behind many collaborative projects in India”, says Peter Biľak. “That’s why I was very pleased that Rajesh agreed to join us to create ITF. And I have worked with the very talented Satya Rajpurohit for the past two years on Fedra Hindi, our first typeface specifically designed for the Indian market.”
ITF will develop typefaces for all major scripts in India: Bengali, Devanagari, Gujarati, Gurmukhi, Kannada, Malayalam, Oriya, Tamil, and Telugu. Besides designing and directly distributing them in India, ITF will also serve as an educational platform for typography. ITF is committed to organising lectures and workshops, as well as to actively promoting the publishing and exchanging of ideas. The intention is to give the same attention to Indian typography as Latin typography has received in the last few decades.
Fedra Hindi, the award-winning Devanagari companion to Fedra Sans is the first typeface in the ITF collection. It is a typeface developed for visual identities, designed to work equally well on paper and on the computer screen. Fedra Hindi comes in 5 weights with full support for conjuncts.
5 comments
torrent , 1 Dec 2009
Thanks for posting this! You've been most helpful. Typotheque pays as much attention to ‘non-Latin’ fonts as to our Latin fonts, and by now our fonts support over 190 languages spoken by over 1.5 billion native speakers. Latest expansion of Fedra family is Devanagari version. For that reason Fedra Hindi was awarded Bronze medal at the European Design Awards 2009 competition.
Hashim P M, 13 Oct 2009
Nice to see some activity on the Indian Typography scene. As you have rightly pointed out there hasn't been much of effort purely for typography in India of late. Type has always been bundled with software.
Fedra Hindi looks nice, though it reminds me of Adrian Frutiger/ Mahedra Patel collaborative type made years ago.
Would like to collaborate with you for Malayalam.
Fedra Hindi looks nice, though it reminds me of Adrian Frutiger/ Mahedra Patel collaborative type made years ago.
Would like to collaborate with you for Malayalam.
Peter Bilak, 21 Sep 2009
Thanks for your feedback. Let me clarify it here. Of course we are aware of the fact that there is C-DAC, Modular InfoTech and others already active. Modular positions themselves as a software company selling its word processors, database and organising software, spellcheckers, and other utilities. They also sell fonts, to support their software, but it is not their core business. Same applies to C-DAC. It is like if you'd call Linux a type foundry, because of the Linux Libertine fonts.
Similarly, we are aware that there have been design gatherings before. We meant international conferences for graphic design professionals. Something similar to AtypI, AIGA, Icograda meetings. If you can point me to such conferences before 2006, I'd be interested to hear about it.
Similarly, we are aware that there have been design gatherings before. We meant international conferences for graphic design professionals. Something similar to AtypI, AIGA, Icograda meetings. If you can point me to such conferences before 2006, I'd be interested to hear about it.
shalin, 21 Sep 2009
Fedra is looking good and great effort. As mentioned by Eknath, C-DAC's work in Indian type scenario need a mention(ITF is not the first company). Rajesh Kejriwal is not the first man who created the first Indian design magazine and the first design conference. Maybe commercially with lot of noise. There are age old institutes like NID, IDC and other independent / parallel thought leaders and designers who have done significant work without much of propaganda. Kyoorius Exchange is good and has helped many designers to come together. Maybe the claim made above can be a bit more mild.
Eknath, 19 Sep 2009
'The Indian Type Foundry (ITF) is the first company to develop and directly distribute digital fonts in India.'
I think, whoever is ITF, first they should know about Indian type market. C-DAC, Modular, Indica and couple of more resources, exist in India. The good part is, you are coming ahead and publishing that you are selling this. The Fedra Hindi is very nice. I think it is lacking the Hindi / Devnagari touch. Many character are looking incorrect. I like the weight.
I think, whoever is ITF, first they should know about Indian type market. C-DAC, Modular, Indica and couple of more resources, exist in India. The good part is, you are coming ahead and publishing that you are selling this. The Fedra Hindi is very nice. I think it is lacking the Hindi / Devnagari touch. Many character are looking incorrect. I like the weight.
