A critical monograph about Wim Crouwel going into greater depth to understand the methodology and philosophy behind one of the greatest minds in modern graphic design. Crouwel, graphic designer, exhibition designer and a cult figure, defined the look of post war Holland with his studio Total Design. This richly illustrated book presents Crouwel’s complete body of work, presenting in detail his career and views, gives informative backgrounds on his work, and places it in the context.