Fedra Serif B

Book
Book Italic
Demi
Demi Italic
Medium
Medium Italic
Bold
Bold Italic
FyrirsögnClick to Edit
Book 100px
ChodnikowiecClick to Edit
Book Italic 100px
NadpisClick to Edit
Demi 100px
StichwortClick to Edit
Demi Italic 100px
OtsikkoClick to Edit
Medium 100px
OverskriftClick to Edit
Medium Italic 100px
RubrikClick to Edit
Bold 100px
TitreClick to Edit
Bold Italic 100px
In my decade of experience teaching at Type & Media I have seen many students enter the course with no previous experience in type design. Over the eight months of the course they learn the structure of letterforms and the principles of construction that allow them to create well-designed typefaces, (not always terribly original, but convincing executions without obvious mistakes). Having mastered the formal execution of type, they can then move on to think about how to apply their skills. Obviously, creating type that is too closely related to existing models doesn’t justify the effort involved. Or as my Type & Media colleague Erik van Blokland says: “If an existing typeface does the job, there is no reason to make a new one.”Click to Edit
Book 16px
In my decade of experience teaching at Type & Media I have seen many students enter the course with no previous experience in type design. Over the eight months of the course they learn the structure of letterforms and the principles of construction that allow them to create well-designed typefaces, (not always terribly original, but convincing executions without obvious mistakes). Having mastered the formal execution of type, they can then move on to think about how to apply their skills. Obviously, creating type that is too closely related to existing models doesn’t justify the effort involved. Or as my Type & Media colleague Erik van Blokland says: “If an existing typeface does the job, there is no reason to make a new one.”Click to Edit
Book Italic 16px
EncabezamientoClick to Edit
Book 140px
Is there any reason to make new fonts when there are so many already available for downloading? It's time to reflect on motivation to draw new type. While there is no reason to make uninspired new fonts, still, there are typefaces which haven’t been made yet and which we do need.Click to Edit
Book 0px
In my decade of experience teaching at Type & Media I have seen many students enter the course with no previous experience in type design. Over the eight months of the course they learn the structure of letterforms and the principles of construction that allow them to create well-designed typefaces, (not always terribly original, but convincing executions without obviousClick to Edit
mistakes). Having mastered the formal execution of type, they can then move on to think about how to apply their skills. Obviously, creating type that is too closely related to existing models doesn’t justify the effort involved. Or as my Type & Media colleague Erik van Blokland says: “If an existing typeface does the job, there is no reason to make a new one.”Click to Edit
Book 0px