Irma

Hairline
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ÚjságcímClick to Edit
Hairline 100px
HírösszefoglalásClick to Edit
Thin 100px
BezeichnungClick to Edit
Extralight 100px
StichwortClick to Edit
Light 100px
ChodnikowiecClick to Edit
Regular 100px
FyrirsögnClick to Edit
Medium 100px
OtsikkoClick to Edit
SemiBold 100px
OverskriftClick to Edit
Bold 100px
ÜberschriftClick to Edit
Black 100px
In spite of all the attention to type and the unprecedented conditions for type designers, the vast majority of new fonts desperately lack originality. Just as in the music industry, where cover versions and remixes are often more popular than new music, font designers seemingly prefer to exploit successful models from the past rather than strive for new solutions. Scant decades ago, new typefaces underwent a rigorous review procedure to ensure that they met the publisher’s artistic and technical criteria. Today, self-publishing has eliminated such processes, and there is little critical review, little effort to add something new to the evolution of the profession. Mediocrity abounds as quality control dwindles. Dozens of blogs (as well as the print media) simply republish press releases without distinguishing between marketing and independent reviews, praising uninspired fonts and institutionalising the average. Many design awards do the same, perpetuating a false idea of what constitutes superior quality. We don’t need new fonts like this.Click to Edit
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