Reverse-contrast Fonts
Traditional typefaces have thicker verticals than horizontal strokes. Traditional typefaces have thicker verticals than horizontal strokes. In the early 19th century, British printers created reverse-contrast typeface designed to deliberately attract readers’ attention by defying their expectations. Strokes that were thick in classical models were thin, and vice versa – a trick to create freakish letterforms that stood out in the increasingly saturated world of commercial messages. Today, these fonts are no longer treated as typographic monstrosities, and they demonstrate the expressive potential of type.