William Text

Design Concept

William Caslon (1692–1766) established the cornerstone of British type founding, ending reliance on the Dutch types which were commonly used in England up to that point (and which inspired his designs). Caslon achieved success both at home and abroad, and the American Declaration of Independence was printed in 1776 using Caslon type. Caslon typefaces set the aesthetic standard for book design, and by the 20th century, the name Caslon referred not only to a specific set of typefaces, but an entire brand.

Caslon’s work has a permanent place in the history of typography. William builds on his foundation and makes his type relevant for a new generation of designers. Just as Caslon cut many non-Latin types and ornaments, William focuses on his international typography, and Cyrillic and Greek versions will follow the current release.
Read more about development of William▸

Caslon punch850

Ornaments

The original Caslon Foundry produced over 2,600 ornaments and decorative elements, important for the book publishing of the time. Maria Doreuli reviewed them, giving William over 200 tasteful ornaments that can be recombined to create borders, patterns, and typographic decorations.

william ornaments

Swashes

William contains a set of capital swash characters, typographical flourishes for the Italics. They can be used at larger sizes as initials, or to give text extra decorative touch.

william text swashes

Optical Sizes

William is available in three optical sizes, a Text version with a large x-height for smaller text from 7 to 12pt, a Subhead version for use at 14 to 30 points, and Display version for text larger than 36 points. The optical sizes differ not only in the contrast between the thick and thin strokes; the vertical and horizontal proportions of letters have also been adjusted to better fit the specific size ranges, and the spacing of the text has been optimised as well.

William optical sizes

Numerals

All weights of William include nine different kinds of numerals. Proportional Lining figures come as default figures in William. It also, however, includes Old-style figures, Tabular numerals (both lining and OsF), Small Caps figures, superior, inferior, circled and circled inverted numerals (selectable via OpenType features).

william text numerals

Author

Maria Doreuli started drawing William in 2008, however the William Type Family family was published in 2016. In 2011, William was one of the winners of AtypI’s Letter 2 competition, a collection of the best typefaces of the decade.

letter2 winner