Woodkit Print

Letterpress
Alphabet A
Alphabet B
Block
Ornaments
Figures
OverskriftClick to Edit
Letterpress 100px
UntertitelClick to Edit
Alphabet A 100px
ÜberschriftClick to Edit
Alphabet B 100px
OtsikkoClick to Edit
Block 100px
NadpisClick to Edit
Ornaments 100px
TitoloClick to Edit
Figures 100px
In spite of all the attention to type and the unprecedented conditions for type designers, the vast majority of new fonts desperately lack originality. Just as in the music industry, where cover versions and remixes are often more popular than new music, font designers seemingly prefer to exploit successful models from the past rather than strive for new solutions. Scant decades ago, new typefaces underwent a rigorous review procedure to ensure that they met the publisher’s artistic and technical criteria. Today, self-publishing has eliminated such processes, and there is little critical review, little effort to add something new to the evolution of the profession. Mediocrity abounds as quality control dwindles. Dozens of blogs (as well as the print media) simply republish press releases without distinguishing between marketing and independent reviews, praising uninspired fonts and institutionalising the average. Many design awards do the same, perpetuating a false idea of what constitutes superior quality. We don’t need new fonts like this.Click to Edit
Letterpress 0px