corporate identity


A corporate identity is the "persona" of a corporation, finding visual form as branding and trademarks.

Articles 7

The third chapter of Emily King’s doctoral thesis which focuses on typeface design in the United States, England and the Netherlands between 1987 and 1997.
Essays · 23 January 2005 · English · 17408 words
The fourth chapter of Emily King’s doctoral thesis which focuses on typeface design in the United States, England and the Netherlands between 1987 and 1997.
Essays · 23 January 2005 · English · 15377 words
Paul Rand’s design philosophies, latter publishing history and vinegar attitude to 90s design is discussed in this review of several of Rand’s books of his essays and design.
Reviews · 29 November 2004 · English · 1329 words
Emily King examines the interaction of punctuation, numerals and acronyms via corporate design and an album cover.
Essays · 29 November 2004 · English · 402 words
The optimistic theory is put forth that institutions of power have been democratized by the “empowering effects of the media” and that real change can be effected by graphic designers who use their work to engage the public in meaningful dialogue.
Essays · 29 November 2004 · English · 2607 words

Blogs 5

Zico Sans is a slightly square-ish Sans Serif with humanist roots designed by Marko Hrastovec.
3 October 2017
Typotheque designs the typeface for Mozilla’s new brand identity.
24 January 2017
November is a rational, utilitarian typeface inspired by street signage. Unlike most signage types it also handles long texts with ease.
12 September 2016
Typotheque’s latest release Zico is a beefy Slab-Serif family with wider proportions. Inspired by sports aesthetics, it includes a broad range of styles that perform equally well at big and small sizes.
13 June 2016
Vienna International Airport opened a new extension of the airport which more than doubles its size. Typotheque developed a custom version of Fedra Sans for the Airport.
2 July 2012

Authors 3

Born in Austria. After having worked at M&Co. in New York and at the Hong Kong office of the advertising agency Leo Burnett, he formed the New...
Partner in 2x4, a multidisciplinary design studio in New York. From 1985-1991 he was adjunct professor at the Rhode Island School of Design and is cur...
Partner in the New York office of Pentagram, and former president of AIGA (1998-2001) Writes frequently about design and is a contributing editor to I...

Other pages 4

Information about multiple-user licence pricing of Typotheque font software. With the Multiple-User License, you can cover additional font users for a fraction of the regular price.
Font Licensing Options: Basic End User Licence, multiple-user licence, Service Licence, World-wide licence, Webfont Service Licence, Broadcasting License, Font Embedding for Software and Hardware developers, Print & Web Licence, Web Licence
The corporate license allows the installation and use of the fonts for an unlimited number of users within one legal entity, with no restrictions.
Typotheque creates custom fonts and typefaces for corporate branding and identity projects. We offer tailor-made multilingual type solutions for a variety of languages and applications.