corporate identity


A corporate identity is the "persona" of a corporation, finding visual form as branding and trademarks.

The third chapter of Emily King’s doctoral thesis which focuses on typeface design in the United States, England and the Netherlands between 1987 and 1997.
Essays · 23 January 2005 · English · 17408 words
The fourth chapter of Emily King’s doctoral thesis which focuses on typeface design in the United States, England and the Netherlands between 1987 and 1997.
Essays · 23 January 2005 · English · 15377 words
Paul Rand’s design philosophies, latter publishing history and vinegar attitude to 90s design is discussed in this review of several of Rand’s books of his essays and design.
Reviews · 29 November 2004 · English · 1329 words
Emily King examines the interaction of punctuation, numerals and acronyms via corporate design and an album cover.
Essays · 29 November 2004 · English · 402 words
The optimistic theory is put forth that institutions of power have been democratized by the “empowering effects of the media” and that real change can be effected by graphic designers who use their work to engage the public in meaningful dialogue.
Essays · 29 November 2004 · English · 2607 words
An essay about the design culture which is specific to the Netherlands.
Essays · 29 November 2004 · English · 1989 words
The life and work of the quietly pivotal Swiss modern design Erik Nitsche, who's clients ranged from the MOMA to RCA in a career that spanned the 20th century.
Essays · 29 November 2004 · English · 4685 words