corporate identity


A corporate identity is the "persona" of a corporation, finding visual form as branding and trademarks.

Born in Austria. After having worked at M&Co. in New York and at the Hong Kong office of the advertising agency Leo Burnett, he formed the New...
Partner in 2x4, a multidisciplinary design studio in New York. From 1985-1991 he was adjunct professor at the Rhode Island School of Design and is cur...
Partner in the New York office of Pentagram, and former president of AIGA (1998-2001) Writes frequently about design and is a contributing editor to I...