An epistemology of the word ‘experimental’ as it applies to design and type, contrasted with its scientific connotations. Examples of past and current design, type and reading/language, as well as scientific experiment, are taken into account.

A critical review of a new book featuring excerpts of Marshall McLuhan’s work, designed by David Carson. Tha author considers the complex task of illustrating McLuhan’s intricate work, and whether or not Carson’s visual devices are successful.

A review of Lewis Blackwell’s book The End of Print: The Graphic Design of David Carson. The review contains an archaeology of the state of design in the mid-90s and some of the discussions which surrounded the work of the surf pro gone design star.