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Fonts for visual Identities and Brands

Unlike fonts designed for ultimate readability, which tend to be fairly unobtrusive, fonts that are used to build a brand have strong design characteristics that can support the identity of the organisation, injecting a clearly defined personality into the typeface, so the identity is both easily recognisable and memorable. Take a look at real branding projects and note which fonts they have chosen. Examples of branding fonts from the Typotheque collection:

  • Terrassa Gradient
    Terrassa Gradient1 variable font
  • Terrassa Display
    Terrassa Display1 variable font
  • Pristine
    Pristine4 styles
  • Zed Round Wide
    Zed Round Wide27 styles
  • Zed Round Semi-Wide
    Zed Round Semi-Wide27 styles
  • Zed Round Semi-Condensed
    Zed Round Semi-Condensed27 styles
  • Zed Round Extra-Wide
    Zed Round Extra-Wide27 styles
  • Zed Round Extra-Compressed
    Zed Round Extra-Compressed27 styles
  • Zed Round Condensed
    Zed Round Condensed27 styles
  • Zed Round Compressed
    Zed Round Compressed27 styles
  • Zed Round Compact
    Zed Round Compact27 styles
  • Zed Round
    Zed Round27 styles
  • Zed Display Wide
    Zed Display Wide27 styles
  • Zed Display Semi-Wide
    Zed Display Semi-Wide27 styles
  • Zed Display Semi-Condensed
    Zed Display Semi-Condensed27 styles
  • Zed Display Extra-Wide
    Zed Display Extra-Wide27 styles
  • Zed Display Extra-Compressed
    Zed Display Extra-Compressed27 styles
  • Zed Display Condensed
    Zed Display Condensed27 styles
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