Fonts for visual Identities and Brands
Unlike fonts designed for ultimate readability, which tend to be fairly unobtrusive, fonts that are used to build a brand have strong design characteristics that can support the identity of the organisation, injecting a clearly defined personality into the typeface, so the identity is both easily recognisable and memorable. Take a look at real branding projects and note which fonts they have chosen. Examples of branding fonts from the Typotheque collection:
- Zed Round WideZed Round Wide27 styles
- Zed Round Semi-WideZed Round Semi-Wide27 styles
- Zed Round Semi-CondensedZed Round Semi-Condensed27 styles
- Zed Round Extra-WideZed Round Extra-Wide27 styles
- Zed Round Extra-CompressedZed Round Extra-Compressed27 styles
- Zed Round CondensedZed Round Condensed27 styles
- Zed Round CompressedZed Round Compressed27 styles
- Zed Round CompactZed Round Compact27 styles
- Zed RoundZed Round27 styles
- Zed Display WideZed Display Wide27 styles
- Zed Display Semi-WideZed Display Semi-Wide27 styles
- Zed Display Semi-CondensedZed Display Semi-Condensed27 styles
- Zed Display Extra-WideZed Display Extra-Wide27 styles
- Zed Display Extra-CompressedZed Display Extra-Compressed27 styles
- Zed Display CondensedZed Display Condensed27 styles
- Zed Display CompressedZed Display Compressed27 styles
- Zed Display CompactZed Display Compact27 styles
- Zed TextZed Text18 styles