Branding
Unlike fonts designed for ultimate readability, which tend to be fairly unobtrusive, fonts that are used to build a brand have strong design characteristics that can support the identity of the organisation, injecting a clearly defined personality into the typeface, so the identity is both easily recognisable and memorable. Take a look at real branding projects and note which fonts they have chosen. Examples of branding fonts from the Typotheque collection:
- Ping RoundPing Round18 styles
- Diurnal MonoDiurnal Mono10 styles
- Delvard Serif DisplayDelvard Serif Display8 styles
- RapidissimaRapidissima5 styles
- MaroMaro8 styles
- EdgeEdge18 styles
- Tremolo SansTremolo Sans12 styles
- Riggs ExtendedRiggs Extended12 styles
- Riggs CondensedRiggs Condensed12 styles
- RiggsRiggs12 styles
- Q ProjectQ Project41 styles
- Murtaugh CondensedMurtaugh Condensed12 styles
- MurtaughMurtaugh12 styles
- PingPing18 styles
- Oli GroteskOli Grotesk16 styles
- Nocturno StencilNocturno Stencil4 styles
- MississippiMississippi10 styles
- Edge SansEdge Sans18 styles
- Marlene DisplayMarlene Display4 styles
- HalteHalte10 styles
- Gordian KapitalenGordian Kapitalen12 styles
- GordianGordian8 styles
- Brenner ScriptBrenner Script4 styles
- Brenner Sans CondensedBrenner Sans Condensed8 styles