Fedra Serif Display

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BezeichnungClick to Edit
Regular 100px
RubrikClick to Edit
Medium 100px
TitulekClick to Edit
SemiBold 100px
HeadlineClick to Edit
Bold 100px
HírösszefoglalásClick to Edit
Cond Regular 100px
OtsikkoClick to Edit
Cond Medium 100px
FyrirsögnClick to Edit
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OverskriftClick to Edit
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In my decade of experience teaching at Type & Media I have seen many students enter the course with no previous experience in type design. Over the eight months of the course they learn the structure of letterforms and the principles of construction that allow them to create well-designed typefaces, (not always terribly original, but convincing executions without obvious mistakes). Having mastered the formal execution of type, they can then move on to think about how to apply their skills. Obviously, creating type that is too closely related to existing models doesn’t justify the effort involved. Or as my Type & Media colleague Erik van Blokland says: “If an existing typeface does the job, there is no reason to make a new one.”Click to Edit
Medium 0px