Fedra Serif Display

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BezeichnungClick to Edit
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PrüfungsanweisungenClick to Edit
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RubrikClick to Edit
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OtsikkoClick to Edit
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TitreClick to Edit
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TitoloClick to Edit
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VeerutiitelClick to Edit
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ÜberschriftClick to Edit
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In my decade of experience teaching at Type & Media I have seen many students enter the course with no previous experience in type design. Over the eight months of the course they learn the structure of letterforms and the principles of construction that allow them to create well-designed typefaces, (not always terribly original, but convincing executions without obvious mistakes). Having mastered the formal execution of type, they can then move on to think about how to apply their skills. Obviously, creating type that is too closely related to existing models doesn’t justify the effort involved. Or as my Type & Media colleague Erik van Blokland says: “If an existing typeface does the job, there is no reason to make a new one.”Click to Edit
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