New company: The Indian Type Foundry
Mumbai, The Hague, 4 September 2009
The Indian Type Foundry will be the first specialised company to develop and directly distribute Unicode-compliant digital fonts in India.
The Indian Type Foundry (ITF) is the first company to develop and directly distribute digital fonts in India. ITF was initiated by Peter Biľak of Typotheque in partnership with SN Rajpurohit and Rajesh Kejriwal (Kyoorius Exchange). “Rajesh has been incredibly active in bringing the Indian design community together. He has created the first Indian design magazine and first Indian design conference, and been a catalyst behind many collaborative projects in India”, says Peter Biľak. “That’s why I was very pleased that Rajesh agreed to join us to create ITF. And I have worked with the very talented Satya Rajpurohit for the past two years on Fedra Hindi, our first typeface specifically designed for the Indian market.”
ITF will develop typefaces for all major scripts in India: Bengali, Devanagari, Gujarati, Gurmukhi, Kannada, Malayalam, Oriya, Tamil, and Telugu. Besides designing and directly distributing them in India, ITF will also serve as an educational platform for typography. ITF is committed to organising lectures and workshops, as well as to actively promoting the publishing and exchanging of ideas. The intention is to give the same attention to Indian typography as Latin typography has received in the last few decades.
Fedra Hindi, the award-winning Devanagari companion to Fedra Sans is the first typeface in the ITF collection. It is a typeface developed for visual identities, designed to work equally well on paper and on the computer screen. Fedra Hindi comes in 5 weights with full support for conjuncts.
