This book presents 30 years of experience of the Swiss book designer Jost Hochuli. Central component of the book presents the richly illustrated examples of books, the processes of making them: specialist terminology, format, page proportions, choice of typeface, categories of book (reference, illustrated, extended reading, poetry, etc); recurring design problems such as title page, contents pages, bibliographies; paper, binding, and jacket.

The book is complemented by a theoretical text by Hochuli on typography, and issued of symmetry, and arguing for an attitude of critical openness of mind; and reproduction of books designed by Hochuli himself, with analytical captions by Kinross.

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