Fedra Sans
Design Concept
Fedra Sans reflects the original design brief: it humanises the communicated message and adds simple, informal elegance. An important criterion was to create a typeface that works equally well on paper and on the computer screen. The typeface attempts to reconcile two opposing design approaches: the rigidity of a typeface designed for the computer screen and the flexibility of handwriting. Fedra Sans is an extraordinarily versatile typeface, and it has been successfully used for highly demanding projects such as airport signage, car navigation, dictionaries and even bible typesetting.
International Typography
Fedra Sans is truly a global citizen. Besides the Latin, the font family also supports Armenian, Bengali, Cyrillic, Devanagari, Georgian, Greek, Hebrew, Canadian Syllabics, Tamil and Thai writing scripts, supporting over two billion native speakers. Chinese, Japanese and Korean will be coming soon.
Two Flavours
Fedra Sans includes some unusually shaped characters, which became identifiable characteristics of the typeface. It was mainly the prolonged ‘f’, the open ‘6’, ‘9’, ‘b’, ‘P’, and the diamond-shaped dots that have added to the identity of Fedra Sans. The alternative version of Fedra Sans removes those peculiarities as well as a dozen other features for the sake of consistency. Choose one according to how much spark your text needs.
Numeral Styles
Each weight of Fedra Sans includes eight different kinds of numerals. Proportional lining figures come as default figures in Fedra Sans. It also, however, includes Old-style figures, Tabular numerals (both Lining and Old-style), superior, inferior, circled and circled inverted numerals. For the running text, old-style figures work best; for capital setting, use lining figures available via OpenType layout features. When you take a licence of this font, you can choose the default numeral variants inside the fonts.
