New Logo for the Kunstmuseum Den Haag

Typotheque was asked to design the new logo of Kunstmuseum Den Haag, one of the most visited museums in the Netherlands. The proportions of the new Kunstmuseum logo are based on the original brick by the prominent Dutch architect Hendrik Berlage, who designed both the brick and the museum building. Amsterdam agency KesselsKramer proposed using the brick for the new identity of the museum. Typotheque was asked to design the logo, and after reviewing the museum archive, selected Piet Zwart’s Nederlansche Kabefabriek poster with its unique ‘K’ as the starting point of the logo. After going through numerous versions with different typefaces, weights, and proportions, the final logo was developed for the museum’s identity.

The original brick developed for the Gemeentemuseum Den Haag (now Kunstmuseum Den Haag) by its architect Hendrik Berlage, and work from the Museum archive that served as inspiration for the logo: Piet Zwart (1885–1977), NKF advertisement telephone cables, undated Ink on paper, Kunstmuseum Den Haag

Initial sketches for the Kunstmuseum Den Haag logo, after the visit to the museum's archive which includes a wealth of original work of Russian and Central European avantgardes, Constructivism, Dada and De Stijl

The museum building was constructed between 1931–1935, designed by the Dutch architect H.P. Berlage.