Greta Serif is a contemporary typeface family specifically designed for the demands of newspaper printing, available in three optical sizes (Text, Display and Grande). Greta Text has been designed as a body text typeface for print and online newspapers, and for editorial projects that demand highly functional typography. It has been tested in countless editorial projects, and dozens of languages, and has proved to be a very effective typeface for long continuous text with modern flavour unburdened by traditions. In combination with other Greta versions, it offers a complete palette of typographic choices.
Proportions of Capitals and Numbers
The unique nature of newspaper language requires adjustments to type. Acronyms and abbreviations, for example, occur very frequently in journalism, so capital letters, which serve mainly to indicate the beginnings of sentences, are typically designed to be rather large and dark. In newspaper articles the capitals must be smaller and lighter so as not to disrupt the text flow. Numerals also frequently appear in newspaper articles and must be proportioned somewhat differently than usual so that they function as an integral part of the body of text. Greta Text was designed from the outset to respond directly to these special demands of newspaper printing.
Newspaper printing poses special challenges for font designers. Despite newspaper printing having undergone significant improvements, it is still inferior to most book printing and requires letter shapes which are resistant to the distortion that can be caused by high-speed web presses and cheap paper. Greta Serif, with its three optical sizes, is specifically designed to address this issue: the Text cuts are designed for the main text between the sizes of 8 and 11pt, Display cuts are for headlines between 14 and 21pt, and Grande is designed for the largest titles, mastheads and eye-catching graphics.
Each weight of Greta Text includes nine different kinds of numerals. Proportional lining figures come as default figures in Greta Text. It also, however, includes old-style figures, tabular numerals (both lining and old-style), small caps numerals, superior, inferior, circled and circled inverted numerals. For the running text, old-style figures work best; for capital setting, use lining figures; and for small caps, choose the specially designed Small Caps numerals applicable via OpenType layout features. When you take a licence for this font you can choose the default numeral variants inside the fonts.
Greta Text is part of the Typotheque Multiscript font collection, supporting at least nine different writing scripts, and over four billion people worldwide. Typotheque Multiscript are fonts that cover Arabic, Armenian, Cyrillic, Devanagari, Georgian, Greek, Hebrew, Latin and Thai.
Each weight of Greta Text comes in three different grades. Grades are similar to weights, except the differences in weight between grades are very subtle and the grades use the same metrics information. When setting text with different font grades, the font widths remain the same, so the text doesn’t reflow. Grades can help in fine-tuning the typographic colour of the text, or they can be useful when combining positive and negative text (light text on dark background), and trying to achieve even typographic ‘colour’ of the text. Because the white reflects more light than dark colours, it is impossible to achieve the same appearance of the text on a light background as on dark ones using the same font weight. The grades are available only as part of the complete package and cannot be purchased separately.
- DesignKristyan Sarkis (Arabic)Peter Biľak (Armenian, Greek, Latin)Gayaneh Bagdasaryan (Cyrillic)Alexei Kassian (Cyrillic)Akaki Razmadze (Georgian)Michal Sahar (Hebrew)
- ContributorsGor Jihanian (Armenian)Khajag Apelian (Armenian)Igino Marini (Armenian, Cyrillic, Georgian, Greek, Latin)Michelangelo Nigra (Cyrillic, Greek, Latin)
- EngineeringLiang Hai (Cyrillic, Latin)Roberto Arista (Cyrillic, Latin)
- AwardsTDC Typographic Excellence 2007, TDC Typographic Excellence 2012, TDC Typographic Excellence 2018, Granshan 2017
- Persian (Farsi)
- Tajik (Cyrillic)
- Mordvin (Moksha)
- Azeri (Cyrillic)
- Mordvin (Erzya)
- Kildin Sami
- Greek (modern)
- Greek (classical)
- Irish Gaelic
- Sámi (Northern)
- Sámi (Inari)
- Sámi (Lule)
- Sámi (Southern)
- Azeri (Latin)
- Sanskrit transliteration
- Tagalog (Filipino)
- Crimean Tatar
- Somali (Latin)
- Ndebele (Northern)
- Ndebele (Southern)
- Arabic transliteration
- Seychelles Creole
- Tok Pisin
- Scottish Gaelic
- Old Norse
ss02This stylistic set replaces the simple arrows by large and heavy arrow variants.
ss03This stylistic set replaces the simple arrows by smaller heavy arrow variants.
Figurative Zodiac Symbols
ss04This stylistic set replaces the stylised zodiac symbols by the figurative versions.
smcpMost Typotheque fonts implement the Small Caps feature. In Adobe applications you can replace lower case letters with small caps using the keyboard shortcut (⌘ + ⇧ + H), or the OpenType menu.
All Small Capitals
smcp + c2scThere are two methods of applying small capitals. The first one replaces only lower case letters with small caps. The second method, All Small Caps, also replaces capital letters with small caps. It also replaces regular quotation marks, exclamation points, question marks, slashes and usually also numerals with small caps variants.
Case Sensitive Forms
caseWhen the ‘change to caps’ function is applied from within an application (not when text is typed in caps) appropriate case-sensitive forms are automatically applied. Regular brackets, parenthesis, dashes and hyphens are replaced with their capital forms.
Circled numerals and arrows
dligThe discretionary ligature feature creates real arrows when you type the combination -> (right arrow), <- (left arrow), -^ (up arrow) or ^- (down arrow). It also creates enclosed numerals when you type numerals inside parenthesis, and inverse enclosed numerals when you type numerals inside brackets. Discretionary ligatures are off by default in Adobe applications.
ligaStandard ligatures are those which are designed to improve the readability of certain letter pairs. For example, when this feature is activated, typing ‘f’ and ‘i’ will automatically produce the ‘fi’ ligature. Using ligatures does not affect the spelling and hyphenation of your text in any way.
Proportional Old-style Figures
onum + pnumTypotheque fonts contain various styles of numerals within one font. Proportional Lining Figures come standard in all our headline and newspaper fonts. Their proportions are specifically designed to work well with capital letters (for example, in headlines). The proportional Old-style Figures feature changes standard figures to Old-style Figures which work well in running text, as they have the same proportions as lower case letters with their ascenders and descenders.
Tabular Lining Figures
lnum + tnumTabular figures are for use in tables where numerals need to be aligned vertically. Tabular figures are available as a OpenType feature and have a fixed width in all weights. Typotheque fonts include both Lining and Old-style Tabular figures.
Tabular Old-style Figures
onum + tnumTabular figures are for use in tables where numerals need to be aligned vertically. Tabular figures are available as a OpenType feature and have a fixed width in all weights. Typotheque fonts include both Lining and Old-style Tabular figures.
Vertically centered colon
caltThis stylistic set centers the colon. Same behaviour can be triggered by the Contextual Alternative feature, which is automatically applied when colon is followed by a lining numeral or a capital letter.
fracTypotheque OpenType fonts already include a number of pre-designed diagonal fractions. The fraction feature allows you to create other fractions quickly and easily.
supsReplaces all styles of figures (old style, tabular, lining) and letters with their superior alternates, which can be used for footnotes, formulas, etc. Superior characters are more legible than mathematically scaled characters, have a similar stroke weight, are spaced more generously, and better complement the rest of the text.
sinfReplaces all styles of figures (old style, tabular, lining) and letters with their inferior alternates, used primarily for mathematical or chemical notation. Inferior characters are more legible than mathematically scaled characters, have a similar stroke weight, are spaced more generously, and better complement the rest of the text
Indigenous American ogoneksIn Polish and Lithuanian the ogonek under the vowels ‘a’, ‘e’, ‘u’ is placed to the right of the letters, while indigenous languages such as Navajo prefer to center the ogonek.
Bulgarian CyrillicBulgarian readers prefer to set text in a variation of Cyrillic that differs from the standard Cyrillic by using shapes of letters based on cursive handwriting, where letters are easier to tell apart. Typotheque fonts use standard Cyrillic forms as default, and Bulgarian Cyrillic is applied when the text is tagged as Bulgarian. When the Localised forms feature is not available, you can also apply the same forms by using a Stylistic Set.
Serbian & Macedonian CyrillicSerbian and Macedonian Cyrillic has different preferred shapes for some italic letters, which differ from the standard Cyrillic. Typotheque fonts use standard Cyrillic forms as default, and Serbian Cyrillic italic is applied when the text is tagged as Serbian Or Macedonian. When the Localised forms feature is not available, you can also apply the same forms by using a Stylistic Set.
Cursive Greek Υ
ss10This stylistic set replaces the default capital Greek Upsilon (Υ) by a cursive variant that is different from the Latin capital Y.